Fast Fashion Supply Chain Issues in the New Marketing Environment: Zara
نویسندگان
چکیده
Fashion companies, including Inditex-Zara, are required by the public to speak out more about sustainability concerns in their supply chains nowadays. This article covers problems that Inditex's present chain is causing for society and environment, as well how revamp it using IT technology 3D digital techniques give corporation market value post-pandemic period. ZARA facing new fast fashion a way somewhat at odds with expectations of media this company, which may affect customer satisfaction. Therefore, has chosen topic research development. paper examined in-depth analysis means helping improve its performance some internal strategies, used company-related information, third-party papers interview transcripts, obtain preliminary information. The report mainly includes ZARA's strategy works recommendations on two major issues, while references attached bottom.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v34i.3134